This article was originally published in the May issue of Soy Perspectives magazine. Meet Brock Willard. He’s a soybean, corn and hog farmer that operates with his grandfather and uncle outside of Griggsville, Ill. He’s also one of the Illinois Soybean Association’s (ISA) Soy Ambassadors, a leadership program sponsored by ISA checkoff and membership programs. During the two-year Soy Ambassador experience, participants gain leadership expertise, industry exposure and global perspective. Willard and his classmates traveled to Mexico in January 2020 to follow a unique journey for Illinois soybeans – the path from Illinois soybean fields and Illinois fed hogs [...]
The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability.